Auto Agency · Creative Intelligence Live

Every ad you ship gets a score, a verdict, and a fix list.

The diagnostic layer of Auto Agency. Drop in your in-market portfolio. Get back what's solved, what's the gap, and the ranked moves that close it — scored on the AIRS rubric by Atlas Creative Analyst Agent.

Sits on Shipped, in-market work
Returns Headline · Patterns · Drilldown
Scored on AIRS rubric · v1.3
Lens 20 dims · 6 pillars · 3 layers
The headline read

Score. Verdict. Fix list.

Three findings, in this order. Each one is something production can act on this week.

01 · Score

One number, pillar-aware.

Every ad scored across 20 dimensions, rolled into 6 pillars, split across three layers: Attention, Conversion, Craft. Composite with a confidence interval — not a naive sum.

Dims 20
Pillars 6
02 · Verdict

A reading, not a grade.

Which layer is solved. Which is the gap. The single move that closes it. Plain language, no rubric homework.

Length ~80 words
Tone Editorial
03 · Path to ceiling

Ranked by pillar-discounted lift.

Top fixes ordered by points added back. Entangled fixes are discounted 0.3× — no double-counting, no over-promising.

Discount 0.3× entangled
Cycle ~1 week
What you get back

Three lenses. One read.

The headline calls it. The pattern map sanity-checks it without a rubric. The drilldown is the receipts.

01 · Headline The call

The headline read.

Composite score with CI. Layer breakdown. Five pillar-discounted moves to the ceiling.

Composite + CI vs naive Σ Layer breakdown · solved vs gap 6 pillars · entanglement-aware Top 5 fixes · ranked lift Strategic map · fix vs protect
Surfaces The dragging layer
02 · Pattern map Rubric-free

What the data says without a rubric.

Pure descriptive. Clusters your archetypes, your boilerplate, and the outliers worth replicating.

Creative archetypes · HDBSCAN Table-stakes vs differentiator dims Concept fingerprints · Jaccard Per-creative novelty score Outliers · what to replicate
Surfaces Patterns hiding in the work
03 · Drilldown Per ad

Every ad. Every check.

The receipts. Per-creative scores, labels, confidence, and rationale for every check on every ad.

Per-creative scorecard · 20 dims Label + annotation confidence Rationale on every check Format adaptation across crops Top 5 to replicate · bottom 5 to rebuild
Surfaces The ad behind the number
Sample finding

What a real read looks like.

An anonymised portfolio. The score, the gap, the moves.

Headline read SEA Gaming Company · Q1 2026 portfolio
246 creatives 17 concepts Rubric v1.3
Pillar-aware composite
81.3/ 100
Top quartile · CI 80.4–82.3
81.3
0 – 28
At risk
28 – 50
Working
50 – 78
Good
78 – 100
Top quartile

Attention is solved. Craft is carrying. Conversion is the gap — weak first-frame value framing, inconsistent single-CTA discipline. Five additive moves close it; none require a re-shoot. Fix conversion first — the next +11 points live there.

Atlas
Read by Atlas · Creative Analyst ATL-01 · Rubric v1.3 · 246 creatives · 17 concepts
Three functional layers

Two layers solved. One is the gap.

Attention get noticed · first second Solved
88/100
Conversion get clicks · CTA · value Gap
71/100
Craft well made · layout · finish Carrying
84/100
Top 5 · path to ceiling

From 81.3 to 91.9.

01 Lead with value, not feature, in first frame154 of 246 below HIGH on value framing. + 3.8 pts
02 Single CTA, single destinationTwo CTAs split attention. + 2.9 pts
03 Hold brand mark ≥ 600ms in first secondDiscounted 0.3× — attention pillar already activated. + 2.1 pts
04 Tighten copy hierarchy on mobile feed92 placements reading low under 18px. + 1.6 pts
05 Re-frame square crops to preserve subject24 placements losing the brand mark. + 1.2 pts
Top 5 · pillar-discounted lift + 11.6
Scored on AIRS rubric · v1.3
Annotation confidence 88.3%
Naive Σ 78.2 · over-counts
Handoff Auto Agency brief
Run a diagnostic

See what your portfolio scores.

Send your in-market portfolio. Get the score, the gap, and the top-5 fix list back — free, on your own work.

Same week Turnaround
on first read