01
Design
Engine concept
Define the output class, constraints, workflow, memory requirements, and proof target.
AIRS Foundry · the underlying infrastructure
Specialist AI infrastructure, built for finished work.
AIRS Foundry trains specialist AI workers that ship finished work within applied environments. Auto Agency is the first live environment where customers buy creative production outcomes - adaptations, market versioning, generative videos and more.
Applied environments
Live
Operating partnership
Enterprise API Partner
Firefly, Creative Cloud · only one in SEA
Cloud infrastructure
Backed by Google Cloud for Startups
Production workloads · GPU credits
AI infrastructure
Selected for NVIDIA Inception
Curated AI startup cohort
Architecture
Four parts, one system.
Each part does one job and hands off cleanly to the next.
01 · Core foundation
Forge
Where we build the AI. Engines, workflows, and memory structures are assembled here before they ever touch customer work.
Infrastructure
02 · Specialization
Arcade
Where we train the AI on a category. Brand voice, format rules, market conventions — tuned and tested before any pilot starts.
Specialization
03 · Specialist workers
Living Agents
Specialist AI workers, each one trained on one job — adaptation, channel versioning, copy, intake. They get better the more they run.
Production crew
04 · Applied environment
Auto Agency
The first applied environment. Where customers actually buy the work — briefs in, finished outputs out, QC on every one.
What you buy
The AIRS method
Same brief. Same quality. Every time.
Most AI tools drift — same brief, different output every run. A four-layer memory system gives every Foundry output a structured spine, so what worked yesterday still works at scale tomorrow.
One structured spine, four memory layers.
Tuned through Arcade before any work touches a customer — so every brief teaches the system something it can use on the next one.
See how the memory works →01Procedural — proven moves
02Branched — decision map
03Composable — reusable blocks
04Contextual — right context, right step
Engine pipeline
How a new capability gets to a customer.
Before Foundry offers a capability as production work, it goes through six stages — designed, trained, piloted, deployed, measured, then scaled. You always know what stage your work is in.
02
Specialize
Train
The AI learns the category — brand voice, format rules, market conventions — in a controlled environment before any real work starts.
03
Real work
Pilot specialization
Tune around real client requirements, edge cases, and output acceptance.
04
Applied env
Deploy
Once proven, the capability moves into a live customer account. Briefs flow in, outputs flow out, QC happens on every one.
05
Evidence
Measured proof
Capture SLA, cost, quality, rework, and customer acceptance data.
06
Scale
Scale
What worked once becomes reusable. Accounts compound — faster turnaround, lower cost, higher consistency on every brief.
Applied environments
Auto Agency is the first. It won't be the last.
Foundry is general-purpose infrastructure. Auto Agency is one applied environment running on top of it — the one customers buy creative production from today. New environments come online when the underlying capability is proven.
01 · Live · 2026
Auto Agency
Creative production at agency quality, delivered as finished work. Operating today with measured SLAs.
Visit Auto Agency →02 · Next
Custom workflow solutions
Bespoke Living Agents commissioned for partner pipelines — built on the same Foundry stack.
In development03 · In development
AutoDev · AutoResearch · AutoLearn
Future applied environments extending specialist AI workers into adjacent production categories.
Design partnersHow long is a typical pilot?
Two weeks from kickoff to first delivered output.
What does a pilot deliver?
A defined batch of adaptations against your real briefs, with measured SLAs and QC on every output.
What do I need to start?
A master PSD and a brief. We handle the rest.
Start an Auto Agency pilot
Briefs in. Finished work out.
Two weeks from kickoff to first delivered output. Pilots are open now.
